The Future of Beauty in 2020

Source unknown

I have a feeling this is going to be such a ramble of a post but please bear with me as I do have a point (kind of). Last week I went to see 'We Will Rock You' at the theatre - I'd like to say I enjoyed it but we were packed in like sardines and had more of a birds eye view of the stage. It was also a bit too cheery for my liking and reminded of 'Lazy Town' with all the singing and dancing. The actual production was set in the future were all music was illegal. 

So as I was half watching/half daydreaming I started to wonder what the beauty industry would be like, in say - 2020... as you do when at the theatre. A date not stupidly far away but enough to see big changes!

Source - Renata Veiga

Bespoke Makeup
My first thought was I'd like to see Pantone create a bespoke range of makeup products - mainly as Pantone is the biggest colour matching system in the world (think Dulux paint matching service but 10x better) meaning they can create any shade you want. Which would mean you could custom make your own palettes online, covering the whole colour spectrum. I'm really not selling this well but just imagine picking a 12 pan palette from the Pantone Colour Chart below - just amazing!

It would mean whatever shade you wanted, you could have. Simple! 

The Pantone idea really got me thinking about what I'd like to see greatly improved by 2020 and I basically kept coming back to hygiene with makeup testers.
I mean really we are so far advanced that yesterday I was watching HD 3D TV yet if I wanted to go into a highstreet beauty store and test abit of foundation on my skin I'd also be probably get the added bonus of abit of E. coli in there too! 

Makeup Testers
But there is actually a solution - which I hope we WILL see by 2020!
Sachets of makeup samples (like the ones that come free stuck inside magazines, ofcourse in more shades than 'sand' or 'beige') for lipstick, lip gloss, foundation, moisturizer...basically any liquid or soft product. So instead of the constantly open used products festering all types of bacteria, there would be rows of sample sachets that could be taken to the till to be scanned for free (so only one sample per person per shade/type) to be taken home or so you could go back to the stand and actually apply it to see what you think, there and then. 

Ofcourse the idea is abit flawed with not being able to put any powder based product in a sealed sachets..but I'm sure 9 years is long enough to come up with a good solution for any retailer. 
But really, how good would that be...knowing the product was totally safe and hygienic to apply to the lips, eyes or face with the added benefit of having the choice to take the sample home to try out. 
Also having every beauty product sealed by 2020 would be great - no more going home only to find you bought a used lipstick! 

Beauty Clearance
As for nasty beauty clearance sections in shops that are so so unhygienic, the solution would be similar to the measures TK Maxx half-heartedly have in place already. Housing each product in it's own clear case so that it can't be tested. But this would be for every item in the clearance section - so however un-organized it became there would be no opened or broken products.

Better Products
Product wise I am really hoping SLS free shampoo, shower gel and bath products will be alot more available than they are now - not just Naked Bodycare in Boots & Sainsburys! 
Acetone-free nail polish wipes would be great...I'm thinking the size of face wipes. 
Also high factor sunscreen that only needs to be applied once for the entire day would be good. 
I also would love too see alot broader shade ranges to highstreet/drugstore foundation and concealers not the '6 shades to suit all skin tones' that is still so common!  

As for technology/ideas that I don't want to evolve anymore than they already have...

Source - Retail Week

I don't even know what they are called...but them stupid screens at beauty counters that take a snapshot of you which you then 'virtually' apply the makeup onto. However clear the image, however great the technology... a computer just cannot blend eyeshadow or contour the face, it can make you look like a clown though! This is an idea that I really hope doesn't evolve anymore than it already has.

Another product/idea that I don't know the name of is the little piece of plastic that you insert into your makeup product (in a little slot at the top) when you first open it and it counts down the months until it expires. I have a Cargo lipgloss that has one of these little gizmo's in and it's just pointless as I use the lip gloss maybe once a week, if that...therefore I will not be throwing it away in 4 more months just because the little do -dar in the top is telling me it's 'off'. 

Last but not least I really hope the Advertising Standards Authority wake up and realize that all the mascara adverts with 'last inserts' are just out of order and stop allowing such fakery! 

There is so much more I could ramble on about that I would love to see in 2020, but I won't.

Would really love to hear all your creative ideas on what you would love to see in the future!