Over the past two years that I have been blogging it has come to my attention time & time again how lucky we are in the UK when it comes to the beauty industry. So many international readers tell me how their magazines never contain makeup freebies, how the price of makeup is so steep in their country and how basically the UK has a much wider range of brands available in so many different shops.
And I have to agree! My local Tesco now not only stocks high street makeup brands but also high-end, international and niche brands such as YSL, Diego Dalla Palma and Natio. Also Boots stores are getting even bigger and better! Plus KIKO finally arrived to the UK last year in Westfield, London and online. So we are definitely spoilt in the UK... however we all want things we cannot have which is why I always find myself lusting after brands and products that aren't available here in the UK!
So here is what my inner spoilt makeup brat is wishing the UK would offer...
Essense Cosmetics
Essense is probably the one brand I would LOVE to see in the UK. It is a German make-up brand but it is available all over Europe (with most things around the 2-3 euros mark) and also now in Ulta and other stores in the U.S (again nothing over $4 it seems). So if the brand did come to the UK it would hopefully be a very cheap range... but also a very fun and good quality range. I do own a few products already from Essense from doing makeup swaps and from friends and all of the products I have been really pleased with.
What I love about Essense is the collections they bring out are always interesting and fun, such as the Essense Fruity Collection which consisted of an amazing fruit scented top coat and some amazing nail polishes for only €1,79 each! Essense also seem to have the products that I think the UK need more of, such as cream/souffle blushers, lip crayons and eyeshadow mousses.
Sephora Combination Gift Sets
I am so happy to be seeing more mini sized gift sets in the UK (I'm talking Benefit sets like this from Boots and also mini Essie & OPI sets). However Boots, Debenhams, Selfridges and all the rest really haven't advanced from these unlike gift sets I have seen in America, in particular Sephora. I'm talking mixed gift sets that contain a range of deluxe mini products from different high end brands! Take Sephoria Favourites In The Glow set for example which contains 9 mini products from brands such as Nars, Laura Mercier, Tarte, Too Faced, Lorac, Benefit for only $44 which is around £27. I think it I ever shopped in Sephora I would be in beauty heaven with gift sets like these available! Boots you need to get on this ASAP?!
ELF Products
We of course have e.l.f cosmetics online in the UK but firstly I would like actually makeup stands like in Target and Walgreens in the U.S. I don't want much do I! Then secondly I think we 100% need the new ELF HD Blushers. I have seen a few swatches and reviews of these and they look so pigmented and so little is needed. Also whilst lusting after these blushes on a U.S site I spotted the new Disney Villains Collection that ELF have brought out - again why don't we have these? Just why!
Products like the HD Blush and some of the e.l.f gift sets that have only been available to the U.S really would just sell out in the UK.
Tarte Cosmetics
Last but not least a brand that I don't know too much about but only gained knowledge of through their award winning Amazonian clay 12-hour blushers - a product that always receives A* reviews from makeup 'gurus' on YouTube. The brand really appeals to me because of their shade selections and packaging and of course I like the natural aspect to the products.
The Glamazon lipsticks and the Smoulder Eyes Collector's set just look amazing. I could definitely see large Boots stocking these in the future... well my fingers and toes are crossed!
If you live in the UK what products/brand would you like to see?
Also I would really love to hear from my international readers on what UK brands you would like to try!
Fee xo.
